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Posts Tagged ‘web design company in bangalore’

Website Redesign SEO – A Bird’s Eye View

Wednesday, April 11th, 2018
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Usually SEO although a common word in the digital marketing world, does not bear too much of an importance amongst the small and medium sized enterprises. It’s many a times ignorance about the advantages of SEO or at times budget. While corporate giants and biggies in market place know how to market their business in the right way due to the advisory they have small and medium sized firms sometimes hinder their growth due to unawareness of budget issues and not given digital marketing as much importance as it needs. Many don’t even look at their digital marketing needs until the website is already live and damage is done.

So, here’s some insight into digital marketing strategies and what needs to be on you checklist so when you approach a digital marketing agency for your needs atleast you are aware about your requirements.

website redesign seo

Starts with Website setup
1. The development website is set to no follow and no index
2. Carry out validation of search engine friendly URL’s and ensure they are in place

Step 2 is about Content Planning
1. Obtain the complete URL list with the help of the dyno-mapper for crawling to the existing website for the said purpose.
2. To document list the top landing pages you need to review the SEMrush or Google search console

3. Create an SEO sitemap after mapping the targeted keywords

Next Step is about Creating Content
1. You will need atleast 1000 words of content to start with
2. Write the content and then proof read it thoroughly to avoid spelling and grammatical errors
3. Content styling is also important so focus on small paragraphs with suitable titles, bullets and sub-headers
4. Then comes the meta title and description part.
5. To check if the content you created and SEO is in place double check the top landing pages for quality validation

Review Technical SEO
1. Check responsiveness of the website across all mobile devices to check if everything is working properly
2. To ensure proper outline structure in search engines and visitors review of header usage is required.
3. Check live pages for code to text ratio
4. Check alt text usage for images
5. Carry out Template coding validation to W3 standards
6. Carry of optimization of images for load times
7. For any URL changes to existing content create 301 redirects
8. Validate structured data and schema
9. Create a new sitemap (XML)

Going Live
1. On live site first remove the no index or no follow links
2. Upload the new XML site to Bing webmaster tools and google search console
3. Validate the structure as will as the flow match new website with google analytics
Well, the above mentioned checklist might just prove a simple guide to website designing using digital marketing technique.

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Are you Managing Your Web Presence Properly – Know More

Wednesday, February 28th, 2018
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A business small, medium or big in size, particularly in today’s times requires powerful online presence to cut above the clutter of other business and reach out to their customers. We all know how expensive traditional advertising can get if you want to promote your business to your target audience. Also, in the times when mobile and tablets are the first screens and people want every information the need on the go, having your own website URL makes sense definitely. Now, most of the business whether small, medium sized or large do have their own web-pages and it’s very common today but many of the businesses particularly small and medium sized outfits do not know how to make the presence felt in the marketplace or rather cut above the clutter of the other thousands of similar businesses. What you need at such a time is a reliable web presence management agency or firm, who can look after all your needs around your brands or company’s web presence.

Managing Your Web Presence Properly
Here are a few tips to help you around finding a suitable web presence management agency who can get your web page at the top of the page rankings and get you enough traffic of potential customers. Before you shortlist a few web presence management agencies and brief them about your needs, you need to be clear about them yourself. First of all, web presence is not just about web designing and maintenance. It is much more than that. Web presence manage includes the following services

1. Web design and maintenance – This is the common process of creating a website page for your brand or company and updating it regularly. Usually once the webpage is made and is live, you hire the same agency or any other on an annual basis for maintenance. It also includes hosting charges and more.

2. Search Engine Optimization – An important part of digital marketing search engine optimization is carried out in order to take your web-page to the first page, eventually to the top in the list of searched pages for a targeted keyword. It is an important part of web presence management, many are unaware off or giving is not importance at all.

3. Search Engine Marketing – Search engine marketing is used to take your page to the top of the top ranked web pages, obviously by paying for it. PPC or pay per click ads are an apt example of search engine marketing techniques.

4. Social Media Optimization – Social media optimization is all about creating a brand presence and boosting it on social marketing websites like facebook twitter linkedin and more. It also makes use of blogs and forums pertaining to your business and target audience. This enhance brand loyalty as well.

5. Social Media Marketing – Social media marketing is about getting traffic to your webpage using paid advertising tool like facebook ads and more. As compared to traditional forms of advertising online advertising through social media is cheap and gives good ROI as well.

Many of us who are in SME or Medium one, do have our own web page and blog sometimes but what we are not quite aware or clear about is how web presence management can take our business northward. So, while choosing a web design firm do consider that it is not about one time design of your website but more about continuous brand building and sales as well.

Well, keep this in mind and choose a web presence management company that can make your business grow using their digital marketing arsenal.

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Looking Out For A Top Web Designing Agency in Bangalore?

Thursday, December 21st, 2017
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When you are looking out for a web-designing agency there are few things that you need to keep in mind so that you get an agency that delivers what you want. It might take a bit of your time from you but will save you the hassles of repeated designing until you get satisfactory results. But, before you start with your search for a suitable web-designing company, it is essential that you do your own homework first. Now, if you are business and are looking out to create a website for it, then primarily you need to prepare a brief that includes information about your business type, its target audiences, your primary objective of creating the website, information about your strengths, weaknesses, and competitors as well. If your brief is crystal clear only then can you get the desired results. Once you have done your homework, its time for some ground work about the web-designing agencies in the city.

web designing company in bangalore

Google is God – However cliche it may sound, it does hold true that with google you can search for almost anything material. So, you may search for the web-designing companies online based on your budget needs. If you are looking for the best then simply don’t rely on google rankings.

Latest Works – Once you list down a few, simply visit their websites and look for their latest works. If they have lots to show and if matches your taste then shortlist them.

Experience – Experience counts as it is kind of a proof of their survival in the big world of designing. So, an experience of a good number of years does count a lot.

Expertise – Yes Expertise comes from experience but the area of expertise is what matters. We all know that web design agencies provide a variety of services under one roof. So, you need to look out for the service you want. If it is just web designing that you are looking at or a complete package of design plus marketing plus maintenance. As it is just web designing is never going to give you best results. You have to promote your website to your target audience and update it on regular basis. Either you do the update from the interface they provide in-house with your team or ask them manage it. So, check out their areas of expertise and if they match your needs before shortlisting one.

Personal visit – It is very important that you go and visit the offices of the web design company if they all are in nearby locations. This will help you figure out their infrastructure and the team. You get an opportunity to interact with the team will help you even get a hang of whether you will gel around and feel comfortable working with them or not.

These are just a few tips to help you find a suitable webdesign or web presence management company that works for you.

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