It is a tough task for SEO experts to drive more traffic to their websites this year, However, Google hasn’t released any big update after Penguin 2.1. Here are some of the important pointers to be followed by Website owners to stay ahead in the competition.

Guest Blogging

Organic Search Engine Optimization (SEO) can be improved by guest blogging, quality content and quality back links. In the year 2014, the Social media Experts bank on highly improved deliverables which can have a major impact on website marketing. However, you need to re-think on your guest blogging strategy and gaining links through Guest blogging.  Here’s one of the best example. Check here for more.

http://jenifferthompson.com/author_marketing/rethink-how-youre-using-guest-blogging-for-seo-in-2014/

Good content strategy

Good content strategy has major impacts. The content is targeted at a global audience which calls for deeply interwoven skills in creating content. There is some regularity in posting and sharing with the audience. This is one of the major signs that the page rank of the website is growing. Increasing the authority of the SEO professional also goes a long way I improving the page rank in 2014.

Presence of Google+ is must and include other top Social media websites in your list

Google focuses on ventures that make robust SEO and Content marketing efforts. This makes way for the projects that Google plans to support. A Google+ presence goes a long way to strengthen the social media marketing efforts. So a critical presence in Google+ is the call of the day.

Know your Audience First!

Focusing on target audience is one of the features of good SEO marketing in 2014. The visitors will register and will share the blog if the content is tailored to the target audience. The relevance of keywords is another striking feature of SEO marketing in 2014. Whether Transactional or Informational, the keyword holds a key to success in present days. Buyer personas are identified to create more personalized content for the websites. These buyers have their own pros and cons and will evaluate the SEO strategies depending on their skills and attitude.

Having clearly defined business goals is another trend in 2014 for SEO. The short term and the long term goals of the company are more important than increasing the page rank of the website. Nevertheless the higher the page rank, the more successful the venture and this feature cannot be ruled out when it comes to SEO marketing.

At the end of the day, “Client is GOD” and SEO strategies have to be tailored around this fundamental fact.