Usually SEO although a common word in the digital marketing world, does not bear too much of an importance amongst the small and medium sized enterprises. It’s many a times ignorance about the advantages of SEO or at times budget. While corporate giants and biggies in market place know how to market their business in the right way due to the advisory they have small and medium sized firms sometimes hinder their growth due to unawareness of budget issues and not given digital marketing as much importance as it needs. Many don’t even look at their digital marketing needs until the website is already live and damage is done.

So, here’s some insight into digital marketing strategies and what needs to be on you checklist so when you approach a digital marketing agency for your needs atleast you are aware about your requirements.

Starts with Website setup
1. The development website is set to no follow and no index
2. Carry out validation of search engine friendly URL’s and ensure they are in place

Step 2 is about Content Planning
1. Obtain the complete URL list with the help of the dyno-mapper for crawling to the existing website for the said purpose.
2. To document list the top landing pages you need to review the SEMrush or Google search console

3. Create an SEO sitemap after mapping the targeted keywords

Next Step is about Creating Content
1. You will need atleast 1000 words of content to start with
2. Write the content and then proof read it thoroughly to avoid spelling and grammatical errors
3. Content styling is also important so focus on small paragraphs with suitable titles, bullets and sub-headers
4. Then comes the meta title and description part.
5. To check if the content you created and SEO is in place double check the top landing pages for quality validation

Review Technical SEO
1. Check responsiveness of the website across all mobile devices to check if everything is working properly
2. To ensure proper outline structure in search engines and visitors review of header usage is required.
3. Check live pages for code to text ratio
4. Check alt text usage for images
5. Carry out Template coding validation to W3 standards
6. Carry of optimization of images for load times
7. For any URL changes to existing content create 301 redirects
8. Validate structured data and schema
9. Create a new sitemap (XML)

Going Live
1. On live site first remove the no index or no follow links
2. Upload the new XML site to Bing webmaster tools and google search console
3. Validate the structure as will as the flow match new website with google analytics
Well, the above mentioned checklist might just prove a simple guide to website designing using digital marketing technique.