The rise of E-mail marketing as a major tool of marketing techniques in the World Wide Web is chiefly because of its speed in reaching out to millions at the most cost effective method. The internet can do wonders. And business houses dealing over the web have given online marketing a new and powerful marketing agent in the form of E-mail marketing.

email marketing

Often you might have received mails for subscribing to a magazine, or membership of a club, or other such prospective and attractive offers, including business proposals, sometimes with an option if you would like to receive further mails from the site. This, in short is E-mail marketing. Simply put, it goes much beyond this, and the need for it has become so huge today, that companies are turning towards professional E-mail marketing agencies.

Any electronic mail sent out to an audience, comprising of existing, and potential customers with the intent of strengthening the relationship and goodwill, offering service or business proposal, and the similar likes is considered as E-mail marketing in the world of Internet marketing. Often such e-mails carry advertisements of other companies, earning revenue from there. Compared to other popular forms of Direct Marketing like newsletters, flyers, brochures, direct mail, telemarketing, this form of marketing is absolutely revolutionary. Return of Investment can easily be tracked in this form of advertising and marketing. This is one obvious advantage in Online marketing.

Advertisers can push their services to a large number of customers. Whereas, in website based advertising, one has to depend on the number of people visiting the site. The probability of checking one’s mailbox is much higher than visiting a particular site, and so is the frequency. Hardly internet users would not check their mails. All these factors give E-mail marketing the advantage to reach more people, in less time, with more chances of response. Internet marketing has acknowledges the power and effectiveness of this new marketing ace.