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Best Possible Ways to Generate decent Traffic Without Google Rankings

July 9th, 2014
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By targeting the long tail phrases in your website with low search count, it is hard to drive traffic. In the recent times, website owners and B2B marketers suffered big time with the Google updates. Most of the start ups and small companies never drive traffic to their websites without targeting the right kind of long tail keywords with good enough search count. You don’t need to worry if you are not able to create enough back links, and not able to rank on Google’s first page. Check out some of the best possible ways that you can attain traffic through other similar kind of sources without Google.

website traffic without google

Blog Commenting

You can find thousand of popular blogs that allow you to post your comment. Make sure that you comment on a blog with the same niche. The proper way to comment is to read the content, and add your valuable comment that adds more value to the article.

Forum posting

There are hundreds of Forums discussing about your niche. You need to join and register in forums that can get you instant traffic. Posting comments, starting a thread, participating in the discussion can drive thousands of visits in no time.

Social Media

Facebook is the strongest medium to drive more traffic to your website. The best thing that you can do is to create a Fanpage associated to your website and link back on your website. You can share your website content with all your friends with the help of a share button.

Content Aggregators

If you have a website or blog with a lot of trust and authority, then google reward you with good traffic. If your website is new, then you need to promote your content on popular content aggregators, where you can get more traffic.

Some of the popular content aggregators to name:

Bizsugar

Growth Hackers

Hacker News

Inbound

Google+

Google+ can drive you good enough traffic to your website with minimum number of followers. You need find communities of same niche and start engaging with people in that particular community.

Guest Blogging 

If you are more into guest blogging for the sake of back-links, then you need to stop. Guest blogging is just to pass information to the users and leverage traffic. It is completely meant to get authority in the niche.

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The best practices for your website to go live

March 15th, 2014
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Launching website is an exciting process to undergo because first impressions last long. Going live has its own pros and cons. Before publishing the vendor should keep in mind to double check the following checklist.

Internet Speed

In today’s era of high speed internet, time is money. So in order to maximize the response to the website, the internet surfers expect the website to load at a moment’s notice. This is especially the case with images because the surfer will go to some other website if the image does not open instantly. Speed of loading majorly depends on the host and the server on which the site is hosted on.

website launch

More importance for Browser compatibility

Testing the links for browser compatibility is a major area of concern. Browser compatibility with Firefox, Chrome and Internet explorer 6.0, 7.0, 8.0 should be a point of major escalations. The website should have a universal look and feel.

Better Avoiding Over Optimization

The content should be optimized but too much of anything is bad for health. So Google’s new algorithm update-penguin will penalize websites for over-optimizing content. The link should appear as natural as possible; the anchor text should be mixed properly. So don’t use the keyword over and over again in the on-screen text.

Black lettering on a white background is the easiest format for the user. If not, such a color scheme should be chosen such that the color is natural and classic.

Link Testing

The links as well as the back-links should be tested and re-tested for error 404 and not working. The net surfer will be peeved if the pages are not loading or loading partially.

Proofreading your content At least Twice

Proof-reading the contents twice is as important as putting a hard-hitting copy. The content should be revised for spelling and grammar.

Analytics

Google Analytics is an industry conformed tool for tracking your software for online visitors. This helps in online marketing as it traces page hits, page views and comments.

On page and off page Optimization

Titles and meta-data are important from the SEO perspective. The functionality of the website should be checked to ensure that the website is consistent with what we want to convey. Validation should ideally be 100%.

Favicon

Favicon brands the pages from within the bookmarks and browser toolbar. To keep the brand consistent, just have a 64px*64px version of your logo, save as an jpeg, rename the file to favicon.ico and upload in the root folder. The code used is

<link rel=”icon” type=”image/x-icon” href=”/favicon.ico” />

Basic SEO

RSS feed should be available when the website has a blog or newsreel. Sitemap (sitemap.xml file) is the single most important docs in the root directory of the website such that the major search engines can index the website.

W3C compliance

W3C compliance is used as a quality constraint and a measure of the site’s online dominance. W3C Compliance for Google is even not perfect, but it’s better to get a W3C validator to check common errors like adding closing tags to code.

Last but not the least a Back up Strategy is the call of the day.

Website launching is an ongoing streamlined process….

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SEO Marketing Trends That You Need To Follow For 2014

March 12th, 2014
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It is a tough task for SEO experts to drive more traffic to their websites this year, However, Google hasn’t released any big update after Penguin 2.1. Here are some of the important pointers to be followed by Website owners to stay ahead in the competition.

SEO marketing trends 2014

Guest Blogging

Organic Search Engine Optimization (SEO) can be improved by guest blogging, quality content and quality back links. In the year 2014, the Social media Experts bank on highly improved deliverables which can have a major impact on website marketing. However, you need to re-think on your guest blogging strategy and gaining links through Guest blogging.  Here’s one of the best example. Check here for more.

http://jenifferthompson.com/author_marketing/rethink-how-youre-using-guest-blogging-for-seo-in-2014/

Good content strategy

Good content strategy has major impacts. The content is targeted at a global audience which calls for deeply interwoven skills in creating content. There is some regularity in posting and sharing with the audience. This is one of the major signs that the page rank of the website is growing. Increasing the authority of the SEO professional also goes a long way I improving the page rank in 2014.

Presence of Google+ is must and include other top Social media websites in your list

Google focuses on ventures that make robust SEO and Content marketing efforts. This makes way for the projects that Google plans to support. A Google+ presence goes a long way to strengthen the social media marketing efforts. So a critical presence in Google+ is the call of the day.

Know your Audience First!

Focusing on target audience is one of the features of good SEO marketing in 2014. The visitors will register and will share the blog if the content is tailored to the target audience. The relevance of keywords is another striking feature of SEO marketing in 2014. Whether Transactional or Informational, the keyword holds a key to success in present days. Buyer personas are identified to create more personalized content for the websites. These buyers have their own pros and cons and will evaluate the SEO strategies depending on their skills and attitude.

Having clearly defined business goals is another trend in 2014 for SEO. The short term and the long term goals of the company are more important than increasing the page rank of the website. Nevertheless the higher the page rank, the more successful the venture and this feature cannot be ruled out when it comes to SEO marketing.

At the end of the day, “Client is GOD” and SEO strategies have to be tailored around this fundamental fact.

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Larger fonts with no underlines predominates Google’s New Search Results

March 5th, 2014
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Underlining the hyperlinked context is a regular feature for Google search results. This feature is being rolled out by Google. Google has tried out several other attempts with respect to larger fonts and several other layouts.

Social media sites like Facebook, Twitter are looking into this particular aspect predominantly and several tests had been carried out with respect to larger fonts and removal of underlining. Danny Sullivan, Matt McGeee and Barry Schwartz are replicating the newer design layouts using their browsers. So larger fonts, more white spaces and hyperlinked content without underlines are the call of the day

google search result

 

 

News Source:     http://searchengineland.com/google-launch-new-search-results-design-larger-fonts-underlines-soon-185724

 

 

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Mastering Mobile SEO in the year 2014

February 14th, 2014
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Mobile Search Engine Optimization employs a technique which is marked different from the desktop version. With the rise of smart phones good mobile content is being available worldwide. To develop proper mobile SEO, it is important to separate the good content from the bad. The various pointers to note while developing good mobile SEO content are as follows.


Mobile SEO

1)      The pages on which mobile content has to be optimized have to be accurate. The more dependable the page, the better the mobile SEO. Videos and images should be clicked properly before loading and the same to be placed at the right page instead of the home page every time.  It is important that Error 404 or unavailable content should be avoided. Make sure that  interstitial or ads should be avoided.

2)      Options for mobile SEO-

a)      Responsive-The design for mobile SEO should be responsive. Responsive means that there is only one URL for the users to interact with be it the mobile or the desktop version. This approach reduces the number of errors.

b)      Dynamic serving-The code for the desktop as well as the mobile device has to be different. The URL is kept same. The site needs to be minimalist and should be intuitive.

c)       It is recommended to have separate code and URLs for unique mobile features.

3)      The audience has to be known- the search queries differ when we search on desktop or mobile. Hence Google’s Hummingbird algorithm. The mobile screen is small and screen size optimization discourages large volumes of text.

4)      Voice searches-We should include indicators of geographical content and voice searches questions should be addressed while building an optimized site for mobile.

5)      Time-We have to provide quick answers to queries and the website functionality has to be quick with load times of less than a second.

 

To conclude New capabilities of mobile should be used by offering instant store locators and scannable coupons for brand new promotions. Mobile SEO is a relative new field and requires much effort when it comes to setting new vistas of improvement. The scope is immense and the targets lofty. Together we can make it happen.

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Web design Trends 2014: Modern Design Trends to Adopt

January 13th, 2014
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web design trends 2014

Internet and web related concepts keep changing every now and then. It constantly growing and constantly evolving. It means the development and design part will keep changing alongside the internet.

Flat Design:

For the year 2014, it is found the web designs are cleaner and also simpler as well. Usually, Flat UI design includes tiles, blocks of colors, and inspired typography. It offers simple user experience and the websites designed with Flat UI are elegant and also aesthetically pleasing.

Mobile responsive:       

People using smart phones are Tablet PCs are increasing day by day. So, it is necessary that you optimize your website according to the browser and operating system. Now, almost 20 to 30 percent of the traffic comes from smart phones and mobiles. You can see mobile users are increasing day by day. Make sure that you build website for the mobile devices, which undoubtedly offers great user experience. It is important to focus more on the responsive design and

Parallax Scrolling

In the year 2013, we saw infinite scrolling as the design trend. For now, designers are following the story-oriented scrolling method. It is also known as parallax scrolling. It is a great way to present content in a dynamic manner.

Video Backgrounds

Using video backgrounds on your website is becoming more popular in few months. They look awesome and people need to improve more on these. However, including a video on the background will be a major trend in the year 2014.

Other things to Consider

It is also important that you use Icons in order to direct your traffic. Instead of text link, it is recommended to use small envelope icon for e-mailing. You can use large photographs, since you feel flat UI is empty webpage is empty with Flat UI.

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How does the Google Hummingbird algorithm update impact links?

November 28th, 2013
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All about Google search algorithm

We all must be familiar with the term search algorithm. But what is it exactly?

Humming Bird algorithem

Humming Bird

 

The search algorithm is the term coined to refer to an algorithm that assists in finding an item with the specified properties from a group of other items. Now, the new Google search algorithm is named as “Hummingbird” which Google claims come out with better search results and the name says it all “precise and fast”.

Does Hummingbird have major impacts on links? Is there any possibility to lose traffic to your site?

Quality content with sturdy back links. Does it play the trick?

You might have a pretty great site with striking content or even the best answers to what the user requires but what if Google answers the question directly? Perhaps the user will not even get to reach your site as what is displayed is the answer provided by Google.

Now does that mean an absolute revision on the content of your site?

Before you rush to edit all the content in the Question Answer format, Halt!  Sort out the pages in your website that gives answers to certain questions and then check out for any editing that demands for the redraft, after which you can send apparent semantic Q/A signals within HTML.

At the same time, avoid revision of the lot into the Q/A format in the urge to seek links for your website content. Only those contents that requires absolute change has to be reworked and edited accordingly.

Authorship and Quality combination pleases Hummingbird

Hummingbird algorithm focuses primarily on those websites with relevant and natural links. Make sure that the quality is up to the mark in order to provide the best information to the users. Maintaining the authorship plays a key part with hummingbird.

Efficient utilization of Google Properties

Firstly, attain an idea of those places where you can publish your links. Numerous Google Properties are available for content distribution. In order to obtain better SERP results, you need to make use of these properties effectively.

Do you doubt that Hummingbird and your website relation are in jeopardy?

For those who are worried about losing the traffic to their website, if you haven’t so far, then you are on a safe side. While for those who experience the opposite, Google explains that it can be due to other parts of the algorithm and not really the Hummingbird effect.

 

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Google Penguin 4 Update Aims at Fighting the Spammers

May 27th, 2013
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Google-penguin 4-wonesty

Google-penguin 4-wonesty

Google’s “Penguin Updates” basically focus at fighting the spammers and increase the quality of the Google search and web content. Now, Google has launched Penguin 4 with a twist, keeping Penguin 2.0 technology in its operational method, which is an innovative step in putting a stop to spam.  This Penguin update is designed as a major update that is meant to go deeper than original Penguin update and is going to impact the SEOs and webmaster in a big way than the original update. The update launch is now completed including the ones for non- English languages. The languages with an increased rate of web spam are going to get affected and the impact of the new penguin updates is going to vary, according to the languages.

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Tips How trendy Technology Has revolutionized small Business ?

May 15th, 2013
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The impact of recent technology on tiny business cannot be denied at any value. Technology helps each tiny business in its operations on an everyday basis. From laptops to printers, Web-based applications, online file storage trendy technology has revolutionized tiny business in varied industries. Technology will have an effect on tiny business in each positive and negative ways in which reckoning on the goals of the business, the product chosen to be used and therefore the manner entrepreneurs also as workers adapt to a brand new system.

Let us verify a number of ways in which tiny business makes use of contemporary technology in their operations:

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Successful Internet Marketing in 2013

May 10th, 2013
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The term internet marketing is the latest buzzword – but what requirements must be met for successful online marketing? The decisive factor is not only the strategy and planning phase, but also the observation of the campaign history. A company’s success today depends more and more on the online marketing. You may achieve it by availing professional SEO services of any SEO firm. A website is not just a business card, but an important element in the communication strategy of many companies.

“I’m visible and thereby successfully!”, the motto of the current discussion. Worldwide, there are about 460 million domains, making the online presence of a company facing many competing pages. A website acts not only as a means of communication, but must be actively marketed.

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