Search Engine Optimization is one internet based strategy that can help you remain on the top in the SERP rankings thus increasing your changes of being clicked. But, for getting to the top you need to create a strong user experience. The website experience or page experience has to have the ability to engage the user and hold the user there for as long as needed.
Here are a few tips on improving your SEO strategies for best SERP ranks.
Content is King
First and foremost, you need to create content that is attracting and engaging enough for the user as well as the search engines thus increasing readability and crawlability as well. To ensure that you need to know your target audience and their requirements in terms of content in and out. You may do your groundwork and research and list out topics that are most popular and in demand and write engaging content about those topics. Alternatively if yours is a brand, service or product, you need to write about it in a way that attracts the user to read further. They review your website on a regular basis to check for the most popular on site topics. Keep expanding your niche area and create content that is useful to your visitors. This will surely encourage visitors to visit and stay on your webpage.
Speedy Page loads
Ensure that your page loading time is minimum and your page loads fast enough to hold your visitors attention span. Slow page loads will result in losing potential visitors. To do this you may avoid use of heavy image files, and non required scripts. Do test your page loading speeds before you go live with it.
Eliminate Error Pages
Error pages are again a hindrance to audience engagement and retention. So, ensure that you eliminate all the error page on your website for an enhanced user experience.
Eliminate Duplicate Content
Duplication is again harmful not only when its about visitor engagement or retention but for website longetivity online as well. If there is continuous duplication from some other website, your quality of website will keep going down and eventually the crawlers might even investigate the original source and block your website as the content is being continuously copied.
Fix broken Links
Ensure that all the links on your website are intact. Test your website for broken links fix all of the links that are broken.
Navigation friendly site
Ensure that your website navigation is user friendly and user can simply glide along from page to page, link to link. This will enhance user experience and increase on page retention. To do this you need to take care of link page design, menu structure, link structure and if not properly done, do it in the correct way.
Smart Back linking
Get back-links from websites that offer content relevant to you page, service or product. This will certainly go a long way in increasing your visibility online. Even high domain authority does not ensure equal link juice value, so its wise to focus on getting relevant links from good websites related to you. This will also increase your websites credibility as compared to back linking with irrelevant websites. Having said that, know for sure that this isn’t an easy job but rest assured end results with blow your mind away and help you get to the top spots in SERP rankings besides flocked visitors.
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